2009 DMA INTERNATIONAL ECHO AWARDS

VISIONARY STRATEGY... COMPELLING CREATIVE ... BREAKTHROUGH RESULTS

Tuesday, October 20, 2009
6:30PM Reception; 7:00-10:00PM dinner & ceremony
Sapphire Room — Hilton Hotel, San Diego, California
Host: Jay Leno, legendary host of NBC's late night The Tonight Show
Black Tie Optional

On Tuesday, October 20th, the DMA honors the world's best direct and interactive marketing campaigns. This is Direct Marketing's night of excellence. An entertaining look at the year's best work.

Along with gold, silver and bronze winners, ECHO will present six special awards:

• The ECHO Diamond Award
• The Henry Hoke Award
• The ECHO Digital Award
• The USPS Gold Mailbox Award
• The A. Eicoff Broadcast Innovation Award
• The Search Marketing Award
• The ECHO Green Award

Jay Leno
Jay Leno follows in the footsteps of legendary NBC late-night hosts Steve Allen, Jack Paar and Johnny Carson and is the host of the Emmy Award-winning and top-rated The Tonight Show with Jay Leno. Beginning his 15th season in May 2006, Leno has created his own unique late-night style with a combination of humor, talk and entertainment each night at 11:35 p.m. ET

Leno's "everyman" style and personality have helped him earn millions of fans worldwide, but primarily in the regions where people can relate to his personable style and work ethic. He has been touted as one of the nicest people in show business and the hardest working -- a winning combination for the man who says "Anyone can have a life — careers are hard to come by!"

In addition to the upcoming 15-year milestone, The Tonight Show has experienced numerous highlights during his reign, including winning four Emmy Awards — the first in 1995 for Outstanding Comedy, Variety or Music Series, and in 1996, 1997 and 1999 for Outstanding Technical Direction. In 1999 and 2000, The Tonight Show took home the trophy for Favorite Late Night Show in the annual TV Guide Awards determined by voting viewers. Leno's personal highlights include receiving a star on Hollywood's Walk of Fame and being the first person to drive the pace car of all major NASCAR events.

Prior to becoming host of The Tonight Show Leno had been the exclusive guest host on The Tonight Show Starring Johnny Carson since September 1987. He first appeared as a guest on the show March 2, 1977, and he made numerous additional appearances on The Tonight Show as well as NBC's former program Late Night with David Letterman.

Leno has written numerous children's books from which all proceeds go to various charities.

SPONSORSHIPS
There are several opportunities for your company to assume a high profile at this Gala and other events surrounding the ECHO Awards.  For more information, contact Donna LoPorto at 303.543.1164 or Email at dloporto@the-dma.org.