The DMA ECHO™ Green Marketing Award recognizes the most creative and strategic use of eco-responsible marketing tactics to deliver outstanding results, from a response or return on investment perspective, while producing impacts that affect the environment in positive ways. The award is open to all ECHO™ entrants, in any media, market or channel. This award will be chosen from all green marketing entries received, and judged by the DMA Committee on the Environment & Social Responsibility (CESR) in cooperation with the DMA ECHO™ Committee.
To be eligible, the marketing communication efforts need not center on an eco-issue — any campaign that markets any product or service will be accepted in the competition. However, entrants must demonstrate and support claims regarding the environmental innovations, impacts, and/or savings and benefits achieved by the direct marketing campaign and reported in the entry.