Bronze Award

Over a three-round process, judges choose the award-winning campaigns based on: (1) overall creative concept which includes copy, graphics and production quality, (2) marketing strategy and (3) response results. Winners are based on scoring methodology that applies the entrant's score average of the Final Round (round 3). An entry needs to reach a certain minimum score to quality for a Gold, Silver or Bronze ECHO™. Therefore, it is possible for some categories to have multiple winners at each level, while other categories might have a single Bronze winner, or no winners at all.