WELCOME TO THE 2013 DMA INTERNATIONAL ECHO™ AWARDS COMPETITION
ENTRY INFORMATION
These pages were created to assist entrants in submitting an effective entry.
ECHO™ Awards
ECHO™ is the premier direct and digital marketing award competition. ECHO™ honors the world's best direct marketing campaigns — campaigns that have raised the bar in terms of strategy, creativity and results. No other awards competition looks at the direct marketing discipline in such totality. Which is why no other awards competition is so important.
The Power to Change Business
ECHO™ winning campaigns have the power to change business. The formula is simple: 30% strategy, 30% creative, 30% results and 10% Mojo — that extra something that takes a campaign from competent to special. ECHO™ is the only award that celebrates the complete story of business impact.
Tell the ECHO™ judges your campaign story. Write your entry like a short story, but keep it simple, clear and concise. While ECHO™ judges are highly experienced marketing professionals, they review several campaigns in a single judging session, so keep it interesting and readable.
NEW FOR 2013!
ENTER YOUR CAMPAIGN IN MULTIPLE BUSINESS CATEGORIES
The ECHO™ Board has determined that a campaign may be entered into multiple business categories. You just need to determine the business categories that most accurately describe the product or service of your entry. For a listing of categories, please click here.
RE-DESIGNED ENTRY FORM
The ECHO™ entry form has been redesigned. It is now more concise, therefore making it easier and a faster entry process.
TIPS FROM PAST ECHO™ WINNERS
ECHO™ has scheduled 2 webinars for those who wish to have assistance from past ECHO™ winners. If interested in participating in the webinar, please send an email to Jenny Abreu — jabreu@the-dma.org and list "Webinar Tips" in the subject line.
VIDEO CLIP OF YOUR ENTRY
Entrants have the opportunity to supplement the written entry form with a video showcasing how you brought your idea to life. This video should summarize the challenge, strategy, objectives, execution and outcome of your entry. This clip will be viewed by the judges during the judging sessions. If your entry is a winner, the clip will also be used at the ECHO™ Gala, in the ECHO™ Gallery during the DMA Annual Conference, on the ECHO™ website, and for media and educational purposes. Please indicate when you enter your submission if there are reasons, such as music licensing, that restrict your video showcase from being shown at or after the Gala.
Your video showcase should be no longer than 3 minutes. This explanatory clip must be concise and should contain key visuals — video, still images or any other relevant footage — along with simple, clear commentary in English summarizing your entry. Please name this video clip as "2013 Entry Video Showcase" and upload on your entry form.
- 3-minute video to be provided in the widescreen (16:9) aspect ratio, at the minimum of 853px x 480px.
- The format should be an .h264 QuickTime movie. A larger HD720p or HD1080p file may also be provided.
- The size of the file allowed by the entry portal should be no larger than 50 MB.
- If the size of the file exceeds what is allowed by the entry portal, you may provide the above on a DVD or USB drive. An alternative smaller file may then be made for upload and judging.
You are not required to submit a video showcase — this is purely optional. The video clip should not be in place of any of the required creative work to be submitted with your entry.
