No, although strong results are extremely important. Because ECHO™ is one of the few awards in digital and interactive marketing to consider results in the judging, many think of it as the “results award.” But to win an ECHO™ requires much more: brilliant strategy, breakthrough creative and phenomenal results. All three matter in the real world, so all three are considered here. We judge these criteria individually and as a whole to determine the best of the best.
Absolutely. Filling out the Entry Form is the ONLY way to enter the ECHO™ Awards. Just follow these easy steps: Complete the form, process your payment, submit for judging, and mail appropriate creative samples before the May 3rd deadline. You can submit by the extended deadline date of June 3rd, however, there is an extended deadline fee. IMPORTANT: Once you've submitted your entry, you can't change it.
Start by reading the "Categories of Entry" page. The general rule is to match your entry to the category(s) that best defines your industry, product or service. If you're still not sure, email your questions to firstname.lastname@example.org. Or call 202.861.2496. You can also email the ECHO™ Ambassador in your region.
Yes. Judging is done by business category, and entries are to be submitted into the category(s) that best fits your industry, product or service. If you believe that your campaign fits more than one category, you may enter it in as many categories as appropriate. If you submit and enter into more than one category, you will receive a $200 discount on the second category only. You can submit a creative element more than once. If you enter a campaign/program in which you used more than one advertising medium to promote the product or service (i.e., email, DRTV and online display), you can either submit the entry as a multi-media campaign, or submit separate entries for each medium used.
Of course. It doesn't matter how big the audience. Your entry will be judged on its overall merit in being on strategy, employing innovative creativity and achieving your objectives, regardless of audience size. Indicate your target audience where prompted on the entry form, and be sure to provide as much additional information as you can to demonstrate the uniqueness of your work.
Sure. Every entry has a chance at an ECHO™. It all depends on the successful execution of the total package: brilliant strategy, breakthrough creative and phenomenal results. What's more, creativity is judged for the originality, effectiveness and professionalism of the copy and graphics. Not the price tag.
Absolutely not. The agency name is not revealed on the entry, so ECHO™ judges don't know the size or identity of the applicant. Judges are looking for great creative and stellar results, regardless of whether it’s from freelancers, consultants or large agencies.
In August, you will receive your invitation to participate in the 2013 ECHO™ Awards Ceremony and Gala. The black-tie optional ceremony will be held during The DMA2013 Annual Conference and Exhibition in Chicago, Illinois on Tuesday, October 15th. Gold, Silver, Bronze and Special Award winners will receive two trophies each. Additional trophies can be purchased at a reasonable cost. In many cases, ECHO™ winners get invited to speak at DMA conferences and have their entries featured in trade publications. In addition, winning cases will be on display at the ECHO™ Gallery during the DMA2013 Annual Conference and Exhibition in Chicago, published in the ECHO™ Case Studies Library, ECHO™ website, and the Warc Ltd. (World Advertising Research Center) website.
We respect that entries may have information that your client wishes to keep confidential. If you have these concerns, please contact Jenny Abreu, CMP, MTA, DMA — Director of Awards & Recognition Programs at 212.861.2496 or email@example.com.
Please note that the individual who completed the submitter form for your entry will be the contact for communications, as well as distribution of trophies, plaques, etc. If this contact changes between the time you submitted your entry and August, you must contact the ECHO™ Department. Otherwise, all communications (including winning trophies, plaques, etc.), will be sent to the original entrant submitter.
To win, your entry must pass three rounds of rigorous judging:
The deadline is May 3, 2013. The extended deadline is June 3, 2013, which requires an additional extended deadline fee of $100 per entry. Enter by May 3 and save $100 off of your entry fee. If you submit into more than one category you save $200 on the second category only. So don't delay! Enter to save!
The fees are a one-time fee.
No, you don't. The competition is open to anyone who feels they're good enough to win. DMA member or not, make sure you submit your best work, because our judges are tough.