ENTRY RULES & CRITERIA
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Submit Your Success. You spent long hours crafting a campaign in which you, your agency and your client could take pride. Now, by simply submitting your hard work, you could earn the international recognition and accolades your campaign deserves. You've already done the hard part. Don't miss out on receiving the rewards. Click here for the 2012 ECHO Awards entry form.
ELIGIBILITY
Provide a clear, concise and logical response to each and every question that is applicable to your campaign. All entries must use the official entry form. Please do not exceed the spacing available on this form or include any supplementary pages. Additional pages will be discarded upon receipt. Entries that exceed space restrictions and those submitted without results information will automatically be disqualified.
We recommend that you write your entry like a short story, but keep it simple, clear and concise. While ECHO judges are highly experienced marketing professionals, they review several campaigns in a single judging session so kept it interesting and readable. (Click here to see a sample.)
The ECHO Awards reserves the right to reassign entry categories for submissions that are deemed incorrectly entered. Please retain a copy of your creative sample(s) for your files.
Campaigns must employ direct marketing and must have been produced, printed and/or aired and had response results tabulated between October 1, 2010 and March 31, 2012.
You can only enter the campaign components once into the competition. Because ECHO Awards are judged by business category, submitting the same piece as an individual effort and as part of a campaign represents a duplication of effort, and one of your entries will be disqualified. You cannot enter the same campaign in more than one business category. Please choose the business category that most accurately describes the product or service. Click here for Categories of Entry (Business Category Explanations) details.
The ECHO Awards reserves the right to reassign entry categories for submissions that are deemed incorrectly entered. Please retain a copy of your creative samples for your files.
All entered work must represent work done in the normal course of business and must be submitted exactly as it appeard to the target audience. Any advertiser, agency, client, consultant or producer responsible for the work may submit an entry. All entries must be approved by advertiser/client for submission in the 2012 DMA International ECHO Awards Competition.
TERMS, CONDITIONS & PUBLICATION OF WINNING AND NOTEWORTHY WORK
Terms
The DMA International ECHO Awards assumes all entries are original and the entrant either owns the work or has permission from the owner's approved agent to enter the work, with all rights granted therein. The DMA International ECHO Awards shall not be liable for any trademark or copyright infringement on the part of the entrant.
All entrants will strictly observe the Entry Rules. Completion of form, signature, submitting the entry for judging and receipt of entry form will imply full acceptance by each entrant. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
Timely submission of an entry meeting the eligibility requirements and payment of the entry fee as stated herein ensures that an entrant's work will be reviewed and considered for recognition. No other representation or warranty is made by the ECHO Awards concerning entries, and all implied warranties are hereby expressly disclaimed.
If an entry receives an award, the manner and details of announcing such nomination and award is strictly within the discretion of the DMA International ECHO Awards. Entrant understands that all awards may not be presented to awardees or publicized in the same manner and some may be presented in a ceremony and others may not at the discretion of the DMA.
Any material submitted in the course of entering the awards becomes the property of the DMA and cannot be returned.
Publication
Submission of any entry acknowledges the right of the DMA International ECHO Awards to use it for exhibition, promotion and publication purposes in any medium.
In addition to the above, winning cases will be on display in the ECHO Gallery during the DMA Annual Conference in October, published in the ECHO Case Studies Library, ECHO website, and the Warc Ltd. (World Advertising Research Center) website.
We respect that entries may have information that the clients wish to keep confidential. If you have these concerns, please contact Barbara Parker at 212-790-1450 or bparker@the-dma.org
Miscellaneous
In the event of a win, any duties, fees and charges accrued from the transporting of the trophy will be covered by the recipient.
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