ENTRY RULES & CRITERIA
Eligibility
Provide a clear, concise and logical response to each and every question that is applicable to your campaign. All entries must use the official entry form. Please do not exceed the spacing available on this form. Entries that exceed space restrictions and those submitted without results information will automatically be disqualified.
We recommend that you write your entry like a short story, but keep it simple, clear, and concise. While ECHO™ judges are highly experienced marketing professionals they review several campaigns in a single judging session so kept it interesting and readable. (Click here to see a sample).
Campaigns must employ response-oriented marketing strategies, driven by data in audience selection, audience communications and/or results analysis. All entries must have been produced, printed, published and/or aired and had response results tabulated between October 1, 2011 and March 31, 2013.
ECHO™ Awards are judged by business category. Please choose the business category that most accurately describes the product or service promoted in your campaign. If you believe that your campaign belongs in more than one category, you may enter it in as many categories as appropriate. Click here for Categories of Entry (Business Category Explanations) details.
You may submit single media components and/or multiple components of your campaign for judging in the 2013 DMA International ECHO™ Awards competition. Each entry from your campaign requires a separate entry form, separate creative samples and separate entry fees.
The ECHO™ Awards reserves the right to reassign entry categories that are deemed incorrectly entered. Samples and DVDs cannot be returned. Please retain a copy of your creative sample(s) for your files.
All entered work must be done in the normal course of business and must be submitted exactly as it appeared to the target audience. Any advertiser, agency, client, consultant or producer responsible for the work may submit an entry. All entries must be approved by advertiser/client for submission in the 2013 DMA International ECHO™ Awards competition.
Terms, Conditions, & Publication of Winning and Noteworthy Work
Terms
The DMA International ECHO™ Awards assumes all entries are original and the entrant either owns the work or has permission from the owner's approved agent to enter the work, with all rights granted therein. The DMA International ECHO™ Awards shall not be liable for any trademark or copyright infringement on the part of the entrant.
All entrants will strictly observe the Entry Rules. Completion of form, signature, submitting the entry for judging, and receipt of entry form will imply full acceptance by each entrant. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
Timely submission of an entry meeting the eligibility requirements and payment of the entry fee as stated herein ensures that an entrant's work will be reviewed and considered for recognition. No other representation or warranty is made by the ECHO™ Awards concerning entries, and all implied warranties are hereby expressly disclaimed.
If an entry receives an award, the manner and details of announcing such nomination and award is strictly within the discretion of the DMA International ECHO™ Awards. Entrant understands that all awards may not be presented to awardees or publicized in the same manner and some may be presented in a ceremony and others may not at the discretion of the DMA.
Any material submitted in the course of entering the awards becomes the property of the DMA and cannot be returned.
Publication
Submission of any entry acknowledges the right of the DMA International ECHO™ Awards to use it for exhibition, promotion and publication purposes in any medium.
In addition to the above, winning cases will be on display in the ECHO™ Gallery during the DMA2013 Annual Conference and Exhibition in October, published in the ECHO™ Case Studies Library, ECHO™ website, and the Warc Ltd. (World Advertising Research Center) website.
We respect that entries may have information that the clients wishes to keep confidential. If you have these concerns, please contact Jenny Abreu, CMP, MTA, DMA- Director of Awards & Recognition Programs at 202.861.2496 or jabreu@the-dma.org.
Miscellaneous
In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient.
Please make sure to include the DMA ECHO™ Disclosure form with each entry submission. For a sample of the disclosure form, click here.
