Over a three-round process, judges choose the award-winning campaigns based on: (1) overall creative concept which includes copy, graphics and production quality, (2) marketing strategy and (3) response results. Winners are based on scoring methodology that applies the entrant's score average of the Final Round (round 3). An entry needs to reach a certain minimum score to quality for a Gold, Silver or Bronze ECHO™. Therefore, it is possible for some categories to have multiple winners at each level, while other categories might have a single Bronze winner, or no winners at all.
The Diamond is the most prestigious award of the ECHO™ program. The Diamond is considered the best-in-show and is awarded to the top campaign overall. The ECHO™ Board of Governors selects the winner from the Gold winning campaigns.
This award is given to a campaign that took strategic thinking to a whole new level. The ECHO™ Board of Governors selects the winner from the Gold, Silver, and Bronze winners.
The DMA ECHO™ Green Marketing Award recognizes the most creative and strategic use of eco-responsible marketing tactics to deliver outstanding results, from a response or return on investment perspective, while producing impacts that affect the environment in positive ways. The award is open to all ECHO™ entrants, in any media, market or channel. This award will be chosen from all green marketing entries received, and judged by the DMA Committee on the Environment & Social Responsibility (CESR) in cooperation with the DMA ECHO™ Committee. For more details and information about the ECHO Green Marketing Award, click here.
To be eligible, the marketing communication efforts need not center on an eco-issue — any campaign that markets any product or service will be accepted in the competition. However, entrants must demonstrate and support claims regarding the environmental innovations, impacts, and/or savings and benefits achieved by the direct marketing campaign and reported in the entry.
Selected by Hoke Communications, this award reflects the campaign with the most courageous solution to a difficult sales marketing problem. The recipient is chosen out of the Gold, Silver and Bronze winners.
The Gold Mailbox Award is chosen based on the most innovative use of mail. The ECHO™ Board of Governors selects the award winner among the Gold, Silver and Bronze ECHO™ Winners.
This award is given to a campaign for relationship marketing programs that strengthened personal connections over a period of two or more years. The award recognizes excellent use of data, customer insights and direct marketing to create more personal & lasting customer relationships.
The award will be evaluated on the mutual value created for both the customer and the marketer by building more personal connections. Marketers must balance traditional vs. customer-driven strategies, creative and metrics.
For more information on this award, please go to dma13.org/echoconnections.